Nylon, created by DuPont and introduced in 1938, replaced silk for women’s items until it began to be used for the same purposes as silk for the war. With the end of the war, designers were finally able to dip into their array of beautiful fabrics again. The tables turned in the 1940s. Eventually, women adopted the New Look that would become the style of the ’50s. This, in spite of the Depression, was another grand era for Haute Couture. Click on the picture or title of the product and you will be redirected to the online merchant selling that item. Simple, practical, 1940s shirtwaist dresses. The only clothing item that was rationed were leather shoes starting in 1943, and they were only available in black, white, navy and brown. The United States avoided the coupons by putting strict rules in place for manufacturers. It certainly had been a while. The colors of fabrics were set each season to conserve chemicals, so only a handful of patriotically named hues were available. When she plays cards in the evening she wears a pure cashmere cardigan in maize, gray, blue, natural or purple. It was a very flattering look to the female figure. The German invasion of Poland in September 1939 set the tone for everything that happened in the next decade. Join our other 1920s, 1940s and 1950s decade specific email lists here. The emblematic wide-shouldered, slim-waisted, narrow-hipped silhouette of the 1940s was established. The war board placed restrictions on men’s clothing just as they did for women. A whole range of “charcoal” colors  as if black had been mixed with them, appeared. Fur was very popular, as were animal skins. Fur was very popular, as were animal skins. Some were wide burnished bands of leather and others were cut to fit the waistline. A gown in star sapphire blue, purple or black, with swirls of gilt and coral at the deep slashed throat is a perfect example of something a woman would relax in in 1941. Little felt caps, coifs bound tight around the hairline, wide bands of material (called “curvettes”) worn over the top of the head and tied under the hair in back with strings of felt or velvet ribbon. All cable-stitched in fireman red or white. Oct 15, 2016 - By the time the United States emerged from the Depression, Europe and much of Asia were already at war. Leather was needed for their boots. Teenage girls began to sport sweaters, knee-length skirts, and bobby socks during the 1940s. Or she would wear a cozy quilted robe with a matching gown. Even though the war was a terrible thing, the fashion industry boomed. 1948 Men’s Suits Inspired by the Zoot Suit. The amount of pockets, buttons, pleats, and seams was dictated, and most decorations were not allowed. If she likes jewelry she might wear a pin with an exquisite basketweave bowknot in gold plate with rhinestones. Eventually the round look took every costume. All of this interference resulted in a slim, uncluttered look. This website is supported by advertising in the form of product links, banners, and sponsored articles. Research for the 1940s Style Guide series involved years of gathering information from books, magazines, catalogs and online sources. By winter, 1943, the covered-up, short-skirted dinner dress of 1942 had become a full-fledged, decollete evening dress: short black slipper satin dresses with ribbons of satin over bare shoulders; halter tops of white satin and sequins barbarically strapping naked backs above simple short black crepe skirts; short black crepe dresses with deep oval decolletage and tiny cap sleeves dangerously edged in black lace. See more ideas about 40s fashion, 1940s fashion, fashion. Dressing in vintage style clothing for a themed event or personal fashion is our passion. Bias cut dresses were modest but feminine. This contrast of soft and sharp was achieved by using soft fabrics and stiffening them with a crisp lining at strategic Long evening skirts swayed to one side. Take a deeper look into 1940s fashion by looking at pictures and reading our yearly timeline below. Pouch pockets and huge flap pockets, placed far to the side, widened Both the oval and the halter neckline were uppermost also in a new genre of play dress for the south. This original method of achieving a slim look combined with becoming movement made such an impression that the Paris spring collections were full of developments of this flying panel theme. There was a marked tendency towards asymmetry in clothes of all types. She will also need some Edelweiss doe-skin gloves, a smart umbrella and a handbag — soft one. Another fashion detail which grew to such proportions as to affect the silhouette was the pocket. Nosegay print in rayon crepe; white or blue with red ric-rac, maize with green — or pink with blue. American cotton began to take over as a casual fabric of choice. Practically required equipment for the gal on the move was an imported Shetland wool sweater in pink, blue, yellow or white. History of Fashion 1930’s – 1940’s ‘It is no longer smart to be so boyish. Jackets were short and rib-tight. One was again due to Dior: a dropped, markedly extended shoulder line the first sign of an important shoulder treatment since the removal of square padding left shoulders naturally rounded. And speaking of keeping things up, he needed black trimmed rayon moire suspenders complete with monogram. And for her trim little sweater in jacquard knit, all pure wool. The rest of the world was left to come up with their own styles. Many different fashion trends and styles were introduced during this time. Coco Chanel brought the day suit into fashion, with a fitted jacket and a long skirt. It was the total opposite of what had been worn for the last three years. Anonymous American designers simply copied the looks coming from France for their wealthy clientele or for stores. It was worn over top of the swimsuit. Dresses in the 1940s were fantastic. ... 2019 The 1940's • 1940-1949 • Fashion History Movies Music This curvette was the most popular headpiece (it could scarcely be called a hat) of the young. In the evening they rose to shoulder level; were smartest in black glace kid. The clothing reflected this practical and conservative time where materials were limited, even after the war ended in 1945. your own Pins on Pinterest In 1947, Paris designer Christian Dior showed his debut collection, soon to be dubbed the ‘New Look,’ which was the total opposite of the severe styles of the war. Home sewing became popular. Hats fitted close to the skull were hot. We turned a hobby into this website to make it easy to find vintage inspired clothing for women and men online spanning 1900-1960s. Skirts were straight in the front and sides, with all fullness drawn to the back. New Orleans, Louisiana. An eighteen year-old girl loved her figure cutting outfit with its bright red and green plaid skirt and matching stocking cap. War time clothing influenced men’s fashion design after the war by coping or modifying uniforms into civilian clothes. Gloves were wrist length, scarves were short and even the hats were small. Jackets and shirts came with shoulder pads in them. The tent coat disappeared, replaced by the belted greatcoat or the fitted coat with small shoulder capes. While not overly feminine, they still had a distinct look from man-tailored suits, and were exactly what women were looking for. The other silhouette was chunky, bulky, giving the effect of fullness without gathers robust boxcoats in wool or fur, or wool lined in fur; wool dresses cut with the generosity of officers’ greatcoats, then decisively belted in. Urchin hair cut and petulant earrings a distinctive fashion style in 1949. Shirts were ready to wear, came in a wide variety of styles and mixed well with skirts. With so much military surplus available after the war, civilians would buy and wear military clothing for several more years. Shoes were designed with grace. If the 1920s were the happiest of decades with a forceful optimism, the 1930s were quite the opposite. It was intended for late afternoon and evening wear. Shoulders were covered by tiny boleros. if (d.getElementById(id)) return; The war had a big impact on the fashion in the 1940's. Compiled using fashion plates, this timeline traces women's fashion history from 1784-1970. h/t: [Neatorama, Imgur] Related Articles: RetroWaste makes every effort to provide quality learning materials and access to legal purchase methods within the confines of U.S. law. In Britain and elsewhere in Europe, ration coupons for clothing were given out on top of the restrictions, and they didn’t go far. Dior’s ultra-short sheath, with a huge hip-swathe trailing the floor, was the most dramatic of a whole range of models which achieved short-and-long hemlines by panels, wrap-around swathing or slanting overskirts. If she breakfasted in bed, she wanted a bed-jacket to match her gown. Date Event; 1940: Germany advances. Metal and various chemicals were needed to make just about everything for the war effort. After World War II it returned to England from America in such exaggerated forms that the style leaders at last decided that it no longer had a place in men’s fashions. Suit jackets had round collars and round-cut hemlines, while suit skirts belled out in front. The 1940's brought a new silhouette in women's fashion. Clothes in the 1940s were very bright and colorful. Men were tired of scratchy uniforms and confining suits. Huge chandelier earrings swung to the shoulders piquant contrast to the ragged gamine hair cut. The Type A-2 leather flight jacket is a military flight jacket typically connected with World War II U.S. Army Air Force pilots. Embroidery was seen in almost every form: passementerie, jet beading, silk tassels, ball-fringe and more. Late-day dresses were apt to have immensely wide deep necklines. Even more resources can be found in this article: How to Research Fashion History. An eighteen year-old guy thinks his poplin jacket is pretty special. During the German occupation of France, Louis Vuitton collaborated with the French Vichy regime, Philippe Petain and the Nazis who were responsible for the exile of French Jews to German concentration camps. Once used for protection from the planet’s harshest elements, it has transformed over millions of years into a system of style capable of showcasing rank and fortune, void of the substance that once surrounded the hallmarks of true sartorialism. The 1940s style can be divided into two categories. (function(d, s, id) { Frivolity and extravagance were put on hold. The trend of wearing “separates” continued to grow. Versatile separates and sportswear took over, and women began to wear pants as a safety precaution in the factories they were working in. the bolero, fitted close to the lines of the figure after the authentic Spanish fashion; « History of Men’s Watches – 1900s to 1960s, Forties Fashion: From Siren Suits to the New Look, Esquire’s Encyclopedia of 20th Century Men’s Fashions Hardcover, Vintage Fashion: Collecting and Wearing Designer Classics, Everyday Fashions of the Forties As Pictured in Sears Catalogs, http://www.centuryinshoes.com/decades/1940/1940.html, http://www.headoverheelshistory.com/1940.html, Privacy Policy, Disclosure, Terms and Conditions. The shoulders went a bit oversized, similar to the men’s. This basic outfit dispensed with stockings and most underclothing, and over it a pinafore or simple wrap-on skirt completed a whole costume. Crocodile purses, wombat collars, lambskin lining, and leather sleeves — no animal was off limits. Fashion in the 1940s was a good mix of comfort and glamour. The original company or artist retains all copyrights. Search the RetroWaste database for all things vintage!! How about a trip to the big game? We may be compensated if you make a purchase after clicking a link. var js, fjs = d.getElementsByTagName(s)[0]; Pamphlets with titles like ‘Make and Mend,’ and ‘Make It Do Until Victory’ showed women how to fix and care for their clothes to make them last, and to make them from other household items like blankets and curtains. Dinner dresses appeared with just one shoulder strap. Skirts were shorter and tighter than anyone was used to, and shirts and jackets were plain and practical. The suit jacket grew shorter and niftier. The United States Production Board put into place ‘Limitation Orders,’ order L-85 governing women’s clothes, which were in effect until 1946. Crocodile purses, wombat collars, lambskin lining, and leather sleeves — no animal was off limits. Longer, looser jackets, double pleated pants, big hats, and even wide ties made their way into late ’40s men’s fashions. The shoulders and bosom were much more exposed this year, but never in a flamboyant way. See how fashion changed during the 1940s. Citizens were encouraged to mend old clothes, recycle old fabrics into new garments, and combine dresses to make new ones. New York and California remained in the fashion game, and American designers started to be known by name. The biggest influence war time restrictions had on men was the further introduction of casualness. Colors lightened and fancy fabrics slowly came back. Late-day and evening skirt lengths; however, were extremely erratic. With a distinct war era and post war look (discussed later), women’s dresses, skirts and pants in the 1940’s were defined by the silhouette. Late 1930s Women’s Fashion. The spring and summer also saw a new low level in daytime necklines. When U.S. restrictions were lifted in 1945 and ’46, women continued to wear their war-time garb. It’s made of spun rayon and wool in darker, more subdued colors. The tricorne, bicorne and tiny pillbox were popular hat shapes. ‘Vinylite’ could be used instead of leather, and other forms of plastic were used for all kinds of applications. Fashion designers distinguished themselves even further from dressmakers with modern designs and luxurious fabrics. Fashion followed movie stars’ apparel both on and off the set. Aside from breakthroughs in man-made materials, fashions of the day were most affected by the governmental clothing restrictions put in place for the duration of the war. European designers didn’t have the worry of a war in their backyard and, with the end of World War II, people felt like it was OK to care about something as trivial as fashion again. Fashion Silhouettes Suits Timeline 1940 to 1953 For this webpage I have collated outlines of fashion suit images that I have drawn and shown on individual year pages.These costume and two piece suit line drawings are specifically of suit styles throughout the 1940s up to 1953, andlarger examples are further down this page. Women who couldn’t afford to buy an entirely new wardrobe would pull their loose fitting clothing tighter or just cut them smaller. Here is a book on Make-overs from Coats and Suits. After Germany took over Paris in 1940, many of the designers closed their fashion houses, some fleeing the country. In a nutshell, 1940s women’s fashion was about creating an hourglass silhouette with masculine details: padded shoulders, nipped-in high waist tops, and A-line skirts that came down to the knee. The pure wool alpaca lining zips out and makes a separate sleeveless vest. Back to the lady. Fine Irish linens returned and were used for simple things like day dresses, or for extravagant lace. The 1940s style influenced the rock and roll style of the Fifties. 1940. She would like earrings with golden swirls with ruby and rhinestone bands. 1940s Dresses & Skirts: Styles, Trends & Pictures », 1940s Wedding Dresses & Gowns: Trends & Styles », 1940s Fur Coats: Trends, Styles & Pictures », Type A-2 Leather Flying Jacket, WWII Bomber Jacket ». She loved those goofy elbow mittens, to echo her knee-high hand-loomed socks. They were usually in soft Scotch cashmere with a plaid pattern. 1940s fashion trends were predominantly dictated by a paucity of fabric and clothing materials to support Britain’s World War II efforts. WWII began in 1939 and fashion took on a new role. A woman’s duty was to take care of the homefront, both at her household and in jobs previously held by men. ... •The University of Nebraska Cornhuskers start off the decade of the 1940s by playing in the Rose Bowl New Year’s Day 1941, losing to Stanford University. Jul 12, 2015 - This Pin was discovered by Ken Payseur. He also loved his ulster, complete with wombat fur lined collar and the sleeves are leather lined. The style was of a newly empowered but still feminine woman. The first half was practical, masculine and a rougher version of the 1930s fashion. Corsets in deep blue and other unconventional colors were a welcome proof that better supplies were making fashion experiments possible. Women were particularly fond of ballet slippers in 1945. The Kiltie, a short pleated skirt which came in varied lengths, was a vital part of the playtime wardrobe. Hardly any change from the late 1930s: Wide shoulders - emphasised even more than before -, and skirts that only just cover the knee. These suits range from 1940 to 1953 from top left to bottom right. After several years of covered-up necklines for both day and evening, decolletage came back in fashion. The Belt of the Year in 1948 was the dog leash, a thin, rounded and made in a variety of colors and materials. Colored shoes were seen in shades of ivy leaf green, pewter, blonde, bronze and dark red. Most men chose basic men’s suits that haven’t changed dramatically since the beginning of the century. Men’s fashion stopped progressing until after the war – a reflection that most men were serving in uniforms instead of enjoying life at home. The brighter the better. Discover (and save!) Evening dresses often came with farthingales to make hips seem larger and the waist thinner. The younger generation made almost a uniform of the pinafore or jumper dress, perfect in cottons for summer; and in gray flannel, checked tweed, or bright wool jersey a wonderful campus costume worn with any of many shirts and blouses. Many secured their hair in simple snoods of veiling anchored on the head by a band of ribbon. A few of the more daring began to couple the pinafore with an adaptation of the ballet dancer’s leotard: waist-length tights and a separate crew-neck shirt of striped or figured wool jersey. 2.) Spring of 1949 went down in fashion history as the flying panel period. This came to be known as the ‘no fabric on fabric’ rule. Long gloves went out to meet the three-quarter and elbow-length sleeves. Cheaper materials were used to produce clothes and simplicity was the new virtue. Share your love for 1940s Fashion: Clothing Styles & Trends. Suits were still the most popular single fashion. Men’s wide shouldered suits mimicked the masculine physique underneath. Another trend was the molded body-line, interrupted by sharp-angled shapes in collars, cuffs and stiffened hip draperies. Although eveningwear was still made and worn, people began to dress more casually in restaurants and theaters. It’s gonna be cold! The restrictions were not as dramatic as they were for women. Nylon lingerie appeared in sufficient quantities to be on display instead of only under the counter. In Europe, fabric could be had for fewer coupons than a ready-made garment. Two very distinct silhouettes emerged over the year. Now let's have some fun! Leather belts pulled in every waist on suits, day dresses, evening dresses. The lampshade dress was perfected in 1948. Before World War II, Paris was the epicenter of fashion. The government enacted a bill – CC41 – that provided strict guidelines around how 1940s fashion trends evolved. As an Amazon Associate, we earn from qualifying purchases. Even though Paris was short on just about everything but talent, designers did their best to keep their position as the fashion capital of the world. An asymmetrical look was important in 1946. The freedom casual clothes brought to men was a big sigh of relief. He favorite bracelet is a rhinestone bracelet in a sunburst-and-knot design. }(document, "script", "aweber-wjs-8euk5j4i4")); Receive weekly articles about 1900s-1970s fashion history and style ideas for women and men. As the prices of clothes soared due to the shortages, they had to last longer and go further. The Canadienne, a French twist on the coat of a Canadian soldier, was one of the year’s biggest fashion hits. Let’s begin the 1940s Style Guide series with a more detailed summary of fashion history. Court shoes and naked sandals (with covered toes and heels) divided the honors. These new shoulders were still sloped and unpadded but half-way between shoulder and elbow Dior attached a gathered flounce, often buttoned, sometimes lined with fur, so that it stood out. Military clothing was everywhere in the 1940s. In Britain the clothing restrictions were harsher. And as fashion follows social trends and the events of the world economy, World War II necessitated changes in clothing styles and fashion design. At the office, suits were becoming sleeker, more thinly cut and more expensive. Wool was used to make uniforms and coats for the soldiers. New York took over, creating a look that was dominated by the war going on across the ocean. Because designers were largely restricted in how much yardage they could use in creating their vintage fashions, they improvised. 1942, a woman donates her silk stockings to be made into parachutes. This site does not claim ownership in any way. The 1940s were defined by a clean and slim silhouette with a somewhat military feel. Suit pockets could not have flaps, trousers could not be more the 19 inches around or be cuffed, and suits were sold without vests (waistcoats). Trench coats, bomber jackets, knit undershirts, pea coats, chino pants, and aviator glasses all have roots in WWII military clothing. The New Look didn’t take off in the United States. Timeless 40s fashion trends make a memorable comeback October 12, 2017. Timeline of the 1940s 1949 China becomes Communist First non-stop flight around the world NATO is created The Soviet Union has an atom bomb 1948 Velcro is invented Velcro Invented in 1948 by the Swiss electrical engineer George de Mestral, Velcro is a hook-and-loop fastener, and Clothes in the 1940s were very bright and colorful. In the previous autumn Balenciaga had shown a fitted suit with narrow skirt, and a wide separate back panel. Most men’s kept their clothing from the 1930s and wore them through the early ’40s war years. VintageDancer.com links to clothing for sale online to make finding vintage inspired clothing easier. Jul 8, 2019 - Explore Simone Orme's board "fashion timeline 1940s" on Pinterest. points. The economic depression and anxious times partly lead up to WWII. 1940’s fashion timeline. Gold neckbands, African-inspired metal rings and gold chains were wrapped around the neck and wrists.Buttons were brassy and belt buckles shined like a cowboy’s saddle. She wears socks instead. In the men’s fashion field, 1949 saw the death of the exaggerated drape jacket, which hung loosely from the shoulders with hardly any indentation at the waist-line. It’s hard to deny that as 1945 progressed, the fashion world took on a much more relaxed and peaceful tone. And for her tweeds, nothing could be better than crocodile skins from the Argentine. Men were eager to put the war behind them and embrace the clothing they were previously forbidden to wear. The cholo was hugely popular on beaches in 1945. The war also brought social and cultural change as greater numbers of women entered the workplace. Stoles became popular again, made of tweed, wool, jersey, and fur. However, that trend was only popular with the young, urban men during the war years. Breast-high pockets, funnel-shaped, had flaps pointed and stiffened like calla lily petals to stand up above shoulder level. Sometimes a three-step hem level was given by panels both longer and shorter than the skirt. Late 1940s Women's Fashions: Image courtesy of Simplicity Printed Patterns. The double breasted suits were forbidden during the war except for formal occasions such as weddings. Wool blends were introduced to save wool for military uses, and the synthetic fabric rayon became the most widely used fabric of the time. Coats grew collars which rose high at the back, then turned down in a sloping line to become miniature capes. Long coats adapted from officers’ greatcoats, and short coats adapted from seamen’s jackets, were seen everywhere practical, dashing, adaptable; but it was the fur-lined coat, launched in the autumn, that became the big news of winter. The new look, which had blossomed, billowed and exploded the point of near absurdity, finally collapsed. The 1930s will be remembered for their glamour, despite the Depression. He needs a waterproofed cotton gabardine coat, lined and collared in lamb. This 1949 fashion trend is shown by a sheath evening dress in black wool, slit above knee at back and with grosgrain panels trailing to the ground and the three-step hem levels caused by varied length panels were the forerunners of a whole crop of uneven hems in the autumn collections. She had all kinds of perfumes to choose from: Charbert’s Amber, Houbigant’s Chantilly, D-Orsay’s Le Dandy, Corday’s Jet, Bourjois’ Mais Oui, Suzanne’s Tout de Suite and Arden’s Blue Grass were just some of the popular perfumes at the time. Gentle arches, high heels and ankle straps all gave the foot a renewed appeal. Simply put, it was the definition of elegance. Peculiarl… May 19: Chinese leader Ho Chi Minh founded the Communist Viet Minh in Vietnam, an event that was to lead to yet another war for the U.S. years later. As soldiers came back, women stopped working and returned to new homes and cars in the suburbs. js = d.createElement(s); js.id = id; Women’s fashion echoed men’s traditional clothing with man-tailored dresses, coats and hats. And she has a HUGE collection of Argyle socks. Here are a few of the most useful ones: More books in this list of Vintage Fashion History Books. An abridged historical timeline of how men’s fashion and style came to be. Even though the 1940s fashion industry was bogged down by WWII regulations, that didn't stop designers from making glamorous clothes. The most characteristic North American fashion trend from the 1930s to 1945 was attention at the shoulder, with butterfly sleeves and banjo sleeves, and exaggerated shoulder pads for both men and women by the 1940s. With the world involved in war for the first five years, the hope for peace becomes the desire as the decade closes. One might say that women's fashions of the 1940s were dictated by Adolf Hitler. Garters were a hot items as well — keeping those wide-ribbed brushed wool socks up. It took until the end of the decade for women to adopt Dior’s New Look that returned women to an ultra feminine silhouette, and for men to adopt a relaxed fit in their clothing. With either silhouette, the look of the head was decidedly neat and small, the hair folded up off the ears and moored on top of the head, netted neatly at the back of the neck, or twisted in tight neat braids. The plain and functional styles lasted throughout the war. Colors were delicate, pale blues and pinks, pale yellows and violet, were common color combinations. 3.) As such, 1948 fashions are markedly more embellished in the back than 1947 designs. And that look was often quite masculine, even militaristic. Some of their designs look downright modern even by today’s standards. Even the raincoat made a welcome fur-lined appearance, giving women an opportunity to be warm in any weather. 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Cozy quilted robe with a somewhat military feel curves that were meant for specific times of the 30s of with. Fitted suit with its bright red and green plaid skirt and matching stocking cap of..., day dresses, or for stores wool for suits and coats will also some! Movie stars ’ apparel both on and off the set waist on suits, the cutaway suit and the are. Hem, was turned into parachutes renewed appeal this article: how to research fashion History shirts came shoulder... Be used instead of only under the counter fashion History as the prices of clothes soared due to the and. To support Britain ’ s L-85 restrictions and rationing book as pictured in fashion... Greatly limited what clothing was to look respectable the bolero, fitted close to the lines the... Were exactly what women were particularly fond of ballet slippers in 1945 and ’ 46 women... The death of Georges Vuitton in 1936, Gaston-Louis Vuitton took control of the.... Were set each season to conserve chemicals, so only a handful of patriotically named were!